Joan Didion Stars in the New Celine Campaign

Photo: Juergen Teller

In a refreshing and, to put it mildly, super exciting move, Céline has unveiled Joan Didion as the star of the brand's newest campaign. Photographed by Juergen Teller, the spring 2015 ads highlight the writer's irresistible, cool-girl appeal. Didion takes the reigns from perennial It model Daria Webowy in a close-up shot against a strong flash (a Teller tell-tale), wearing signature Céline sunnies, a simple black dress, and a gilded pendant necklace—hair in a neat, gray bob.
Phoebe Philo creates for the thinking lady, the unfussy, impossibly chic minimalist. For spring 2015, the designer—who has not merely a following, but a flock of near-worshippers—took a trip back in time, referencing the '60s and '70s, decades when Didion published some of her seminal works like Slouching Towards Bethlehem and Play It As It Lays—the years that solidified her as a deity to literary types who fell in love with her in college and remained loyal into adulthood—and the years before Didion's highly personal memoirs like The Year of Magical Thinking launched her to the American masses. And so it all comes together, right on time. Well done Phoebe Philo and Céline, we weren't sure how you could get any cooler—and now we are.