Rain Sets Up Dual Strategy With H Entertainment To Support Separate Acting And Singing Careers

Singer-actor Rain (Jung Ji Hoon) has set up a dual strategy with CREATE and another agency known as "H" Entertainment.

With his exclusive two-year contract with CUBE Entertainment coming to an end, the Hallyu star initially announced plans to start his own one-man agency, CREATE, in order to facilitate his future projects in the entertainment industry. Soon after, conflicting reports stated that Rain had signed a contract with H Entertainment, leaving many fans scratching their heads.

On Oct. 3, however, a representative for the K-pop singer-turned-Hollywood star clarified Rain's plans post-CUBE.

The star will set up his one-man agency CREATE as planned, but that company will exclusively serve his interests in the music industry. H Entertainment, on the other hand, will focus on boosting his acting career, but in South Korea and abroad.

Rain's one-man agency, will be handled by his longtime manager, who has been working alongside the singer since his early days at JYP Entertainment in 2002. He will be in charge of handling all of Rain's music promotions and performance related activities.

Alternatively, the CEO of H Entertainment has reportedly managed many Korean actors and will work with Rain to secure television and movie projects.

Many fans are supporting Rain and wishes him good luck.

"Rain! My best wishes to you! I honestly think RAIN will be a success," wrote Vatashi, in the comments section of an article on Allkpop about the plans.

"Too smart, I wish you much success in all aspects of his life," wrote Suflitta.

At the moment, Rain is appearing in the Chinese drama Diamond Lover where he plays the CEO of a large diamond company. The drama also stars Chinese actress Tiffany Tang.